Confessions of AttyArj

(3) ShoeMart

September 17, 2008


As a resident of Pasig for the last six years I became accustomed to being just a stone’s throw away from everything.  With no less than five malls around the corner, my hunger pangs, coffee fixation, bag obsession and shoe addiction are easily satisfied, if not cured.  These malls kept me sane (who ever invented retail therapy is a genius), fit (walking burns calories) and, of course, fashionable and happy (again, retail therapy is the key).


Because of the proliferation of malls in the country, not just in the capital city, kahit saan ka lumingon may SM.  In fact, in the Ortigas area alone there are two SMs (SM Megamall and SM Hypermart).


Noong 80’s, wala pang SM.  Noon, ang tawag sa tindahan ni Henry Sy ay “ShoeMart”.  Lima (5) pa lang ang branches ng ShoeMart noon and they are strategically located in Manila, Makati, Cubao, Cebu and Ilo-ilo (I can still remember this because the names of the 5 branches were written at the bottom of their plastic bags and I used to recite, correction, sing about it.  No kidding.).  Since the branch in Araneta Center Cubao was the nearest to Rizal, that’s where we go. 


Sa loob nang isang taon, siguro mga apat o limang beses lang kaming pumupunta sa ShoeMart para mag-shopping.  Naka-schedule na yun and, usually, in preparation for a special occasion.  Here’s our usual schedule March, before Holy Week (to buy Easter Sunday dress); June, before the start of classes (to buy school supplies); November, before All Saints/Souls Day (to buy candles and sementeryo outfit, hehehe, pag pangit damit mumultuhin) December, before Christmas (to buy Christmas clothes and Christmas gifts).    


Pag December, super-special ang trip namin sa Cubao.  Kasi, in addition to our usual ShoeMart visit, pumupunta din kami sa COD, to watch the Christmas window display, at sa Araneta Coliseum, to look at the giant Christmas tree and to watch Disney or Holiday on Ice. 


Dahil sa ShoeMart kami namimili, akala ko sosyal ako.  Akala ko mayaman kami.  Hindi pala.  Hindi pala kami “well to do family”.


Noong 80’s, ang politically correct term para sa mga mayayaman ay “well to do family”.  Let’s use that in a sentence.  ‘Michelle is a beautiful girl, she hails from Antipolo and comes from a well to do family’.  Oh ‘di ba, politically correct at pang textbook yan.


Anyway, na-discover kong hindi kami ‘well to do’ kasi yung family ni Sheila, my grade school best friend, sa Rustans, Ansons at LandMark nag-sa-shopping.  “Saan yon?”, I asked.  She told me, “sa Makati, near ShoeMart Makati”.  “Ahhh”, sabi ko.  I pretended that I knew what she was talking about kahit, sa totoo lang, hindi pa ako nakakatapak sa ShoeMart Makati. 


When I got home that day, I asked Mama why we don’t shop in Makati.  She told me it was far from our place and that it was a bit expensive to shop there.  That was the end of it.  I didn’t ask her to bring me there.  Hindi ko na rin siya kinulit about the different shops in Makati, after all ShoeMart Cubao is good enough for me.  Kahit halos kalahati ng mga girls sa class kapareho ko ng damit at sapatos pag Christmas party okay lang, mas maganda naman ang ipit ko.


    August 2020
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